In full bloom 🌸 Girls… this dress seriously feels like a soft spring day all wrapped up in one outfit 🥹Grid & Grow is a fresh, airy style with a subtle checkered pattern and the most gorgeous embroidered floral details...
Good Vibes Only with LILY 💕 Ohhh girl… this Lily sweater is such a mood booster 🥹🩷 We already have it in another colour combo, but this pink version brings extra girly and good vibes with its eye-catching fuchsia teddy...
Another Florious Favorite 💙 Florious is such a lovely jacket, we've actually had it in the collection before!The front panel is decorated with a delicate flower-inspired blue embroidery pattern 🌿 Truly a joy to look at! The fabric feels super...
Your Go-To Comfy Jeans 👖 Our comfiest jeans, but in cheerful, sunny colors 💜 Easy Elise is seriously that superstar you want to live in… she looks like jeans, but feels like joggers 🥹✨ I'm always on the hunt for...
The Elevated Basic ⭐️ Patsy is such a neat, chic top that instantly makes your look a bit more elegant 😍 The pleated drape at the front gives her that beautiful, soft flow, while the fitted neckline and shoulder-covering sleeves...
Live your flower fairytale 🌸🧚 After the huge success of our Easy Like Denim set, I just had to add a more flowery, dreamy denim set 🥹And oooh… Flower Fairytale turned out to be everything I imagined ✨ The soft...
The floral skirt that moves like a dream 🌸 We had way too few skirts online... so that definitely needed to change hihi 🥰And of course, I immediately went for a flowery one 🌿 Meet the Flower Pop skirt! A...
Simply LOVE! 🩷 Year after year, we snuggle this lovely basic back into our hearts 🫶 The subtly gold embroidered heart and the cozy easy fit make it one of those pieces you always come back to, season after season!...
New Sole Mates! 🩷 Even more Sole Mates! Our previous colors flew out the door and sadly we couldn’t restock them… so here’s a fresh new drop with soft, sunny shades 🎀 Yes yes yes! These low canvas sneakers are...
Take me to Sicily! 🤍 Summer in a set… and what a set 🥹🤍 Sicily is already my absolute fave for the summer! Such an outfit you put on and instantly think: this fits just perfectly hihi 🌿 The set...
All You Need Is Puppy Love ❤️ Yesss... as a dog mommy, I just can’t resist this one 🥹✨ Look how cute! An adorable puppy happily wagging its tail surrounded by hearts hihi! Love & cuteness overloadddd 😍 And oooh...
She's a real beauty! 🌸 Yaaaay, if there's one ring I love wearing more than any other, it's Caia! You'll always find it in our collections 🤍 Caia is one of my favorite rings and I wear it almost every...
Your new summer essential 🍋🟩 You’re not dreaming hihi 🥹 Our Sadie Stripe is now also available as a top with classy epaulettes! 👕✨ Ooh, I’m such a fan of this combo! The shoulders give you that elegant, slightly dressier...
A Basic with a Little Edge 🐆 Leopard lovers, this one’s for you! 💚 A fresh mint color with a subtle leopard print to spice things up, the perfect combo in my eyes 🥰 And yet you can easily pair...
OUR MOST-LOVED T-SHIRTS! 🤍 Year after year, we take this wonderful basic to our hearts 🫶 The gold embroidered heart and the blissful easy fit make it a beloved item! Beating Heart is a stunning basic with a lovely twist!...
We love dots on our denim! 🤎 Dots On Denim is such a fabulous pair of pants, ladies! 😍 If you’re looking for a slightly dressier yet playful style, this is exactly what you want. The wide fit flatters so...
Flow With Yuna 🎀 The Yuna collection features tops and T-shirts made from the most delightful viscose fabric that drapes super smoothly and feels so soft 🤍 It’s the kind of material that moves beautifully with your body while feeling...
A classic basic! 🔥 I seriously have a soft spot for a good blazer… and this checkered jacket is one I instantly fell for 🤍The checkered print gives your outfit instant class and is always beautiful and timeless.This one has...
A little edge for your softness 👖 A denim jacket is totally a spring/summer essential for me 🥹It adds just that bit of coolness and casual contrast to all your soft, feminine outfits. And this Lulu… she’s got that perfect...
It's a stripe party! 🩵🤍 New happy combos online! Oohhh the Sadie Stripe is still one of my absolute faves in the collection! 🥰 And clearly yours too, they’re flying off the shelves and it’s so nice to see, so...
Soft Pastel Florals 🌸 Colorful quilted jackets have truly become a staple in our spring/summer collection 🩵A light jacket like this is perfect for those fresh moments, and this Botanical version brings instant color and cheer to your look. I...
Good Vibes Only 💕 Ohhh girl… this Lily sweater is a real mood booster 🥹🩷 A lovely girly fuchsia shade with GOOD VIBES in soft teddy letters in baby pink. The kind of color that instantly makes your day happy...
Florella in Bloom 🌸 Florella instantly brightens up your wardrobe with her eye-catching ruffled shoulders and embroidered eyelet details!The ruffles add a playful and flirty vibe, while the eyelet embroidery gives that soft, feminine touch ✨ This is the kind...
A new Sadie LOVE 🩷🧡 We are totally smitten with Sadie! That’s why we made an extra version with a different color on the neckline and sleeve cuffs for a cute little color contrast! HOW CUTE 🤩 This one stands...
Tied in Softness 🎀 Sometimes it’s those soft little layers that totally finish off your outfit 🤍 Soft Tetra Thoughts is that sleeveless tetra vest you can tie in two places, so you get to play with how loose or...
Little Dreamer ☁️ Ohhh, I am so happy to introduce you to Lily, a brand new sweater that I am completely in love with! 🤩You may have already seen them, but we had them specially made with words and colors...
Flow With Yuna 🍋🟩 The Yuna collection features tops and T-shirts made from a super soft and drapey viscose fabric 💚 It’s the kind of material that moves beautifully with your body while feeling light and airy! I picked out...
Cuteness alert! 🐶 Warning: this T-shirt has a super high cuteness factor hihi! 🥹 Such a cute puppy with pink heart-shaped glasses… maaah how adorable can a shirt be?! As a dog mommy, my heart just melts 💖 It literally...
A sweater made for super moms 🫶🩷 Ok… how cute is this?! 😍Our Lily sweater now comes with SUPER MOM big on the back in baby pink teddy letters and we are obsessed! The soft beige color combined with those...
A classic basic! 🔥 I seriously have a soft spot for a good blazer… and this checkered jacket is one I instantly fell for 🤍The checkered print gives your outfit instant class and it just always looks beautiful and timeless.This...
That Effortless Flow 🌿🩵 What a breath of fresh air, girls! What a dress! If you’re looking for a super loose style that feels incredibly airy, you’re going to absolutely love this Serene Stripes 🥰 I have to say it’s...
Florella in Bloom 🌸 Florella instantly brightens up your wardrobe with her striking ruffled shoulders and floral embroidery anglaise details!The ruffles give her a playful and flirty vibe, while the embroidery anglaise adds that soft, feminine touch ✨ This is...
Time to slow down 🩵 This Lily invites you to slow down for a moment 🥹 The soft beige shade feels warm and natural, while SLOW DOWN in baby blue teddy letters is a sweet reminder to take it easy...
The Floral Breeze 🌿🦋 For those softer, dreamy days, I always go looking for pieces that feel light, drape beautifully loose, and have just that little touch of romance 😁And Bloomery… she’s exactly that 💚✨ A blouse that feels like...
The dreamy duo 🩵 Aaaahh another adorable co-ord set 🥹 Lucy Lace consists of a loose blouse with a lace hem and matching wide trousers, also finished with those beautiful white lace details 🤍 You can shop them separately, but...
A classic basic! 🔥 I seriously have a soft spot for a good blazer… and this checkered jacket is one I instantly fell for 🤍The check print gives your outfit instant class and it’s just always beautiful and timeless.This one...
A new Sadie LOVE 🩷🌸 We are totally in love with Sadie! That’s why we created an extra style with contrasting colors on the neckline and sleeve cuffs! HOW CUTE 🤩 This one stands out with its baby pink cuffs...
Your Go-To Comfy Jeans 👖 Our comfiest jeans, but in happy, sunny colors 🍋🟩 Easy Elise is such a superstar you’ll want to live in… she looks like jeans but feels just like joggers 🥹✨ I’m always hunting for an...
Paradise of Petals Pants 🌸✨ Feeling like a big dose of happiness, color, and summer vibes? ☀️Then the Paradise of Petals pants are totally made for you! 💐 The colorful flowers gracefully flow along the length of the legs, giving...
Soft Statement Stripes 🤍 This season, our sets are all about being loose, flowy, and super comfy 🥹🌿 And oooh Silent Stripe fits that vibe perfectly! A set with an extra relaxed blouse and pants that instantly gives off that...
Dancing through sunny days 🦋 Feline is truly one of our most airy dresses ever 😍It falls beautifully loose thanks to the pleated skirt part and moves so gracefully with you ✨ The trumpet sleeves and ruffled details make it...
Take me to Sicily! 🖤 Summer in a set… and what a set 🥹 Sicily is already my absolute fave for the summer! That kind of outfit you put on and immediately think: this just fits perfectly hihi 🌿 The...
The Summer Denim Set ☀️ Chrissy Grace is such a cool co-ord set that instantly creates cute outfits 😍It consists of a shorter denim jacket and matching, slightly wider shorts 🎀 You can buy them separately, so you can pick...
New Sole Mates! 🩵 Even more Sole Mates! Our previous colors flew right out the door and sadly we couldn’t restock them… so here’s a fresh new drop with soft, sunny shades 🎀 Yes yes yes! These low canvas sneakers...
Steffi Soft Knit 🎀✨ Adorable, soft basic knits… we just can't get enough of them 😍 For spring/summer, we're going for lighter knits and soft colors, and Steffi is the perfect example 🤍 A lovely lightweight sweater with three-quarter sleeves...
A sweater made for super moms 🫶🩶 Okay… how cute is this?! 😍Our Lily sweater now comes with SUPER MOM in big burgundy teddy letters across the back, and we are obsessed! The soft gray color combined with those fluffy...
A forever kind of basic 🩵🦋 Yayy! The Lily is now also available in a solid version 🥹 No quotes this time, just a super pretty basic in a soft blue shade with that same amazing comfort 🤍All the Lilys...
Girl Power 💗 Yayy! New Lily sweaters in new colors and with new quotes 🥰 They’re so loved that they sell out super fast every time… so extra Lilys? Always a good idea hihi! This time, we went for a...
