Your Go-To Comfy Jeans 👖 Our comfiest jeans, but in cheerful, sunny colors 💜 Easy Elise is seriously that superstar you want to live in… she looks like jeans, but feels like joggers 🥹✨ I'm always on the hunt for...
Simply LOVE! 🩷 Year after year, we snuggle this lovely basic back into our hearts 🫶 The subtly gold embroidered heart and the cozy easy fit make it one of those pieces you always come back to, season after season!...
All You Need Is Puppy Love ❤️ Yesss... as a dog mommy, I just can’t resist this one 🥹✨ Look how cute! An adorable puppy happily wagging its tail surrounded by hearts hihi! Love & cuteness overloadddd 😍 And oooh...
In full bloom 🌸 Girls… this dress seriously feels like a soft spring day all wrapped up in one outfit 🥹Grid & Grow is a fresh, airy style with a subtle checkered pattern and the most gorgeous embroidered floral details...
The floral skirt that moves like a dream 🌸 We had way too few skirts online... so that definitely needed to change hihi 🥰And of course, I immediately went for a flowery one 🌿 Meet the Flower Pop skirt! A...
Another Florious Favorite 💙 Florious is such a lovely jacket, we've actually had it in the collection before!The front panel is decorated with a delicate flower-inspired blue embroidery pattern 🌿 Truly a joy to look at! The fabric feels super...
She's a real beauty! 🌸 Yaaaay, if there's one ring I love wearing more than any other, it's Caia! You'll always find it in our collections 🤍 Caia is one of my favorite rings and I wear it almost every...
Good Vibes Only with LILY 💕 Ohhh girl… this Lily sweater is such a mood booster 🥹🩷 We already have it in another colour combo, but this pink version brings extra girly and good vibes with its eye-catching fuchsia teddy...
The Elevated Basic ⭐️ Patsy is such a neat, chic top that instantly makes your look a bit more elegant 😍 The pleated drape at the front gives her that beautiful, soft flow, while the fitted neckline and shoulder-covering sleeves...
Live your flower fairytale 🌸🧚 After the huge success of our Easy Like Denim set, I just had to add a more flowery, dreamy denim set 🥹And oooh… Flower Fairytale turned out to be everything I imagined ✨ The soft...
New Sole Mates! 🩷 Even more Sole Mates! Our previous colors flew out the door and sadly we couldn’t restock them… so here’s a fresh new drop with soft, sunny shades 🎀 Yes yes yes! These low canvas sneakers are...
Take me to Sicily! 🤍 Summer in a set… and what a set 🥹🤍 Sicily is already my absolute fave for the summer! Such an outfit you put on and instantly think: this fits just perfectly hihi 🌿 The set...
A little edge for your softness 👖 A denim jacket is totally a spring/summer essential for me 🥹It adds just that bit of coolness and casual contrast to all your soft, feminine outfits. And this Lulu… she’s got that perfect...
A classic basic! 🔥 I seriously have a soft spot for a good blazer… and this checkered jacket is one I instantly fell for 🤍The checkered print gives your outfit instant class and is always beautiful and timeless.This one has...
It's a stripe party! 🩵🤍 New happy combos online! Oohhh the Sadie Stripe is still one of my absolute faves in the collection! 🥰 And clearly yours too, they’re flying off the shelves and it’s so nice to see, so...
Flow With Yuna 🎀 The Yuna collection features tops and T-shirts made from the most delightful viscose fabric that drapes super smoothly and feels so soft 🤍 It’s the kind of material that moves beautifully with your body while feeling...
We love dots on our denim! 🤎 Dots On Denim is such a fabulous pair of pants, ladies! 😍 If you’re looking for a slightly dressier yet playful style, this is exactly what you want. The wide fit flatters so...
A Basic with a Little Edge 🐆 Leopard lovers, this one’s for you! 💚 A fresh mint color with a subtle leopard print to spice things up, the perfect combo in my eyes 🥰 And yet you can easily pair...
OUR MOST-LOVED T-SHIRTS! 🤍 Year after year, we take this wonderful basic to our hearts 🫶 The gold embroidered heart and the blissful easy fit make it a beloved item! Beating Heart is a stunning basic with a lovely twist!...
A new Sadie LOVE 🩷🧡 We are totally smitten with Sadie! That’s why we made an extra version with a different color on the neckline and sleeve cuffs for a cute little color contrast! HOW CUTE 🤩 This one stands...
Soft Pastel Florals 🌸 Colorful quilted jackets have truly become a staple in our spring/summer collection 🩵A light jacket like this is perfect for those fresh moments, and this Botanical version brings instant color and cheer to your look. I...
Florella in Bloom 🌸 Florella instantly brightens up your wardrobe with her eye-catching ruffled shoulders and embroidered eyelet details!The ruffles add a playful and flirty vibe, while the eyelet embroidery gives that soft, feminine touch ✨ This is the kind...
Good Vibes Only 💕 Ohhh girl… this Lily sweater is a real mood booster 🥹🩷 A lovely girly fuchsia shade with GOOD VIBES in soft teddy letters in baby pink. The kind of color that instantly makes your day happy...
Your new summer essential 🍋🟩 You’re not dreaming hihi 🥹 Our Sadie Stripe is now also available as a top with classy epaulettes! 👕✨ Ooh, I’m such a fan of this combo! The shoulders give you that elegant, slightly dressier...
Florella in Bloom 🌸 Florella instantly brightens up your wardrobe with her striking ruffled shoulders and floral embroidery anglaise details!The ruffles give her a playful and flirty vibe, while the embroidery anglaise adds that soft, feminine touch ✨ This is...
Flow With Yuna 🍋🟩 The Yuna collection features tops and T-shirts made from a super soft and drapey viscose fabric 💚 It’s the kind of material that moves beautifully with your body while feeling light and airy! I picked out...
A classic basic! 🔥 I seriously have a soft spot for a good blazer… and this checkered jacket is one I instantly fell for 🤍The check print gives your outfit instant class and it’s just always beautiful and timeless.This one...
Tied in Softness 🎀 Sometimes it’s those soft little layers that totally finish off your outfit 🤍 Soft Tetra Thoughts is that sleeveless tetra vest you can tie in two places, so you get to play with how loose or...
Time to slow down 🩵 This Lily invites you to slow down for a moment 🥹 The soft beige shade feels warm and natural, while SLOW DOWN in baby blue teddy letters is a sweet reminder to take it easy...
The dreamy duo 🩵 Aaaahh another adorable co-ord set 🥹 Lucy Lace consists of a loose blouse with a lace hem and matching wide trousers, also finished with those beautiful white lace details 🤍 You can shop them separately, but...
Little Dreamer ☁️ Ohhh, I am so happy to introduce you to Lily, a brand new sweater that I am completely in love with! 🤩You may have already seen them, but we had them specially made with words and colors...
A sweater made for super moms 🫶🩷 Ok… how cute is this?! 😍Our Lily sweater now comes with SUPER MOM big on the back in baby pink teddy letters and we are obsessed! The soft beige color combined with those...
A classic basic! 🔥 I seriously have a soft spot for a good blazer… and this checkered jacket is one I instantly fell for 🤍The checkered print gives your outfit instant class and it just always looks beautiful and timeless.This...
Cuteness alert! 🐶 Warning: this T-shirt has a super high cuteness factor hihi! 🥹 Such a cute puppy with pink heart-shaped glasses… maaah how adorable can a shirt be?! As a dog mommy, my heart just melts 💖 It literally...
That Effortless Flow 🌿🩵 What a breath of fresh air, girls! What a dress! If you’re looking for a super loose style that feels incredibly airy, you’re going to absolutely love this Serene Stripes 🥰 I have to say it’s...
The Floral Breeze 🌿🦋 For those softer, dreamy days, I always go looking for pieces that feel light, drape beautifully loose, and have just that little touch of romance 😁And Bloomery… she’s exactly that 💚✨ A blouse that feels like...
A new Sadie LOVE 🩷🌸 We are totally in love with Sadie! That’s why we created an extra style with contrasting colors on the neckline and sleeve cuffs! HOW CUTE 🤩 This one stands out with its baby pink cuffs...
Your Go-To Comfy Jeans 👖 Our comfiest jeans, but in happy, sunny colors 🍋🟩 Easy Elise is such a superstar you’ll want to live in… she looks like jeans but feels just like joggers 🥹✨ I’m always hunting for an...
Girl Power 💗 Yayy! New Lily sweaters in new colors and with new quotes 🥰 They’re so loved that they sell out super fast every time… so extra Lilys? Always a good idea hihi! This time, we went for a...
Soft Statement Stripes 🤍 This season, our sets are all about being loose, flowy, and super comfy 🥹🌿 And oooh Silent Stripe fits that vibe perfectly! A set with an extra relaxed blouse and pants that instantly gives off that...
Paradise of Petals Pants 🌸✨ Feeling like a big dose of happiness, color, and summer vibes? ☀️Then the Paradise of Petals pants are totally made for you! 💐 The colorful flowers gracefully flow along the length of the legs, giving...
A forever kind of basic 🩵🦋 Yayy! The Lily is now also available in a solid version 🥹 No quotes this time, just a super pretty basic in a soft blue shade with that same amazing comfort 🤍All the Lilys...
Dancing through sunny days 🦋 Feline is truly one of our most airy dresses ever 😍It falls beautifully loose thanks to the pleated skirt part and moves so gracefully with you ✨ The trumpet sleeves and ruffled details make it...
The Summer Denim Set ☀️ Chrissy Grace is such a cool co-ord set that instantly creates cute outfits 😍It consists of a shorter denim jacket and matching, slightly wider shorts 🎀 You can buy them separately, so you can pick...
Steffi Soft Knit 🎀✨ Adorable, soft basic knits… we just can't get enough of them 😍 For spring/summer, we're going for lighter knits and soft colors, and Steffi is the perfect example 🤍 A lovely lightweight sweater with three-quarter sleeves...
Take me to Sicily! 🖤 Summer in a set… and what a set 🥹 Sicily is already my absolute fave for the summer! That kind of outfit you put on and immediately think: this just fits perfectly hihi 🌿 The...
A sweater made for super moms 🫶🩶 Okay… how cute is this?! 😍Our Lily sweater now comes with SUPER MOM in big burgundy teddy letters across the back, and we are obsessed! The soft gray color combined with those fluffy...
New Sole Mates! 🩵 Even more Sole Mates! Our previous colors flew right out the door and sadly we couldn’t restock them… so here’s a fresh new drop with soft, sunny shades 🎀 Yes yes yes! These low canvas sneakers...
